Case Studies

Innovation And Branding Solutions

We solve thorny innovation and branding challenges by delivering commercially sound creative concepts.
Case Study: Build An Innovation Pipeline –Fast! 
  • Challenge: Create a range of healthy new products in the snacking and breakfast categories that will fill the innovation pipeline for 3 years

  • What we did: A 5-day innovation accelerator programme. Fast start workshop, play and learn, insight generation, product prototyping and consumer co-creation

  • Result: 12 new product concepts generated, each with a top-line business case
Client quotes
This was a spectacular example of teamwork and fast turnaround – our innovation pipeline is now pumping!”
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Innovation Training

We help marketing, sales, strategy and corporate people sharpen their innovation skills and behaviours. Our package of one-day training modules includes both the technical side of marketing/innovation and the soft skills required for effective management, such as:
  • Insight generation 
  • Brand building 
  • Innovation planning 
  • Story telling 
  • Workshop planning and facilitation 
  • Presentation skills
Case Study: Inspiration For Marketing Planning

  • Challenge: A major packaged goods company wanted its brand managers to feel inspired and equipped to create powerful annual brand plans

  • What we did: 2 days of intensive training for everyone in the marketing and innovation teams. Day one consisted of insight generation and consumer empathy while day to focused on creativity and ideation for innovation

  • Result: Marketing plans clearer, more creative and more commercially focused
Client quotes
This year, our plans are really punchy. The team have really used the training to deliver plans that are helping us accelerate our growth”
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Innovation Transformation

We provide tailor-made programmes to help companies become more agile, more consumer focused and more profitable.
Case Study: Creation Of A Marketing And Innovation Academy
  • Challenge: Help a blue chip company transform itself from commodity manufacturer into blue chip branded player

  • What we did: create an in-house marketing and innovation academy, which included new frameworks for insight creation, brand strategy and planning and innovation.

  • Result: 100+ people from marketing, sales, insights and innovation were trained in the new approach.

  • Typical engagements include innovation audits, process reviews, individual coaching and development of new systems/frameworks to liberate new thinking and faster decision making.
Client quotes
“Brilliant! The whole programme built on what we were already doing well whilst introducing new elements that were missing from what we did before. The feedback from the courses has been amazing!”
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How it all works icon
It only takes 3 easy steps to kick-start your innovation programme!
  1. Get in touch to arrange a free initial consultation.
  2. We’ll work with you to identify the heart of the issue and define what success looks like.
  3. We’ll get back to you with a crystal clear proposal that shows how we’ll nail the brief and have some fun along the way.

Contact Us

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